The
Herlitz Company dates back over 70 years to 1935.
Steve Herlitz (1910-2002), who was the founder of the company, was also a founding member and 1st President of PCMA (Professional Convention Management Association), the premiere group in the world of medical meetings. With Steve's retirement, his son Bruce became the sole proprietor of The Herlitz Company. Bruce Herlitz (1935-2007) worked with the company in all phases for more than 40 years. In 1992, Kristofer Steven Herlitz joined as the Meetings and Special Projects Manager and provided exposition management expertise on numerous medical industry related meetings and conferences. Today, as President, Kristofer oversees all operations. As a Past-President of the New York Chapter of PCMA (currently NYPCMA Webmaster), past board member of the International Rett Syndrome Association (now IRSF), member of the National Press Club and many other fine industry organizations, Kris looks forward to developing new industry expositions and conferences.
Over the years, The Herlitz Company has run hundreds of national
and international meetings, some with as many as 35,000 registrants
and more than 1,100 exhibit booths. During this same period
the advertising representation business also grew and millions
of dollars of ad sales were carefully engineered and produced
for many prestigious medical associations and publishers.
As the company progressed many innovations were created. Along
with PCMA, Steven Herlitz also founded the Association for Medical
and Allied Publications (AMAP). Pioneering efforts were also
made in Closed Circuit Television and in audio/visual education,
with the founding of Audio Visual Medical Marketing (AVMD).
In 1966, the Company began one of the earliest medical tabloids
for the American Psychiatric Association, Psychiatric News.
This was followed by an independent tabloid, U.S. Medicine,
in 1974. Industry, originally skeptical, now looks very kindly
on these easy-to-read, high-visibility tabloid print media.
In 1979, the Company began publishing two tabloids that did
not compete with anything being represented: Oncology Times
and Emergency Department News. In 1983, a third, Orthopedic
Product News, was added. In the fall of 1988 all three of these
tabloids were sold to the JB Lippincott Company.
In 1996, Britta Herlitz founded our sister company, Herlitz
HealthCare: A Communications Company, and opened its New
York office. HHC has strengthened THC's unique position as a
"one-stop-shop" specializing in all three key areas scientific
and medical education: Exhibit/Meeting Management, Advertising
Sales and Healthcare Communications.
This, in brief, is the history of The
Herlitz Company. We remain active in both advertising and
medical convention management and have added medical specialty
conferences, special projects, and video presentations to our
activities.
|
|
